This paper argues that communication in social media like Facebook means new challenges for the self and its truckles to maintain social identity. It uses social psychology, micro sociology and medium theory to analyse empirical cases of the difficulties in regard to make self-presentations on Facebook, and work with two interrelated angles: (A) The communication situation within the new information milieu provided by Facebook seen as a medium. (B) The consequences in regard to social feedback on the self-presentations in form of status updates within Facebook seen as a network. (A) The problem is that a number of normally separated groups of relatives are now addressees of the same utterance, implying that the self must adopt a distanced and hyper-reflected self, taking into account all the different expectations it faces. (B) The problem is that we do not find discussions and negotiations that provide feedback within a group. The main communications within Facebook do not build a shared understanding of topics, norms and selves. Although there are discussion groups within Facebook, the main activity is centred on the status updates. Only friends might see and comment on status updates and only shared friends might take part in a discussion. Different persons may have different user experiences as they have different friends. Thus, Facebook is a medium for personal statements, sometimes triggering diffused comments, and not a medium providing space for communications that contribute to the self-development of personal identity.
Facebook; identitet; selvrefleksion; social konstruktion; mediesociologi; socialpsykologi; identity; self-reflection; social construction; sociology of media; sociological psychology
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for <em>the 11th Annual International and Interdisciplinary Conference of the Association of Internet Researchers (AoIR): Internet Research 11.0 – Sustainability, Participation, Action.</em>, 2010