1 Department of Information and Media Studies, Faculty of Humanities, Aarhus University, Aarhus University2 School of Communication and Culture - Media Studies, School of Communication and Culture, Arts, Aarhus University3 School of Communication and Culture - Media Studies, School of Communication and Culture, Arts, Aarhus University
The article examines the significance of new "social media" like Facebook for the way we socialize, develop social identity, and shape society. Based on the work of Luhmann, the article proposes that community communication is fundamental to the selfregulation of our society and that this type of communication also provides the basis for the formation and maintenance of people’s social identity, so that they and society are in harmony. In contrast to community communication, the article explores the notion of network communication, which is classified as communication that may have some positive effects but that also may pose certain risks for modern society and for the development and maintenance of social identity. The article argues that communication through and about status updates on Facebook may be categorized as network communication, and finally it discusses whether and to what extent this kind of communication leads to the aforementioned risks.
fællesskab; netværk; Facebook; Luhmann; mediesociologi; community; network; sociology of media
Main Research Area:
<em>11th Annual International and Interdisciplinary Conference of the Association of Internet Researchers (AoIR): Internet Research 11.0 – Sustainability, Participation, Action</em>, 2010