Upon embarking on the colonial project of the First British Empire, it was necessary to develop a discourse of empire. This discourse served the purpose of legitimizing imperial conquest by demonizing peoples targeted for colonization. The demonization was accomplished by caricaturing colonized peoples as uncivilized and pagan. Through this, a veneer of morality could be put on the process of colonization. It is argued in the paper that the discourse that English employed when colonizing Native America had first been established in Ireland during the reigns of Elizabeth I and James I.