Children of ethnic minority background balance their everyday life between a cultural background rooted in their ethnic origin and a daily life in day care, schools and with peers that is founded in a majority culture. This means, among other things, that they often will have access to different media products and toys just as they will have knowledge of different media texts, play genres, rhymes etc. This has consequences for their ability to access social settings, for instance in play. New research in this field will focus on how children themselves make sense of this balancing of cultures, building on an ethnographic approach using new technologies, such as GPS mappings, in data collection.
4th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption: Interdisciplinarity, Theory and Practice, 2010, p. 1-12