uniting governmentality studies and the affective turnat bringe governmentality studie og den affektive drejning sammen
Critical studies on management of self-management and governmentality have primarily been occupied with the production of identities, subject positions and the reflexive elements of self-management. The aim of this article is to challenge and contribute to the field of critical studies of management of self-management in two ways. Firstly, by thinking management of self-management trough concepts from what has become known as the affective turn. Secondly, by illustrating the precise mechanisms of management of self-management in every day life and thereby pointing to how management of self-management works through an ambiguous production of affects within a particular affective economy where appreciation, interest and shame is produced and exchanged. The main argument of the article is how the success of appreciative management relies not only on the production of positive affects related to recognition, but is also linked to the production of shame or at least potential shame. This argument is developed theoretically from Brian Massumi's theory on affectivity and intensity combined with Silvan Tomkins's theory of shame as the most self-reflexive affect of all affects. In order to exemplify and clarify this argument the article draws on empirical examples concerning management of self-management through practice of appreciative leadership in school settings.