A survey was conducted of 386 Danish and Hong Kong adolescents aged 11 to 16. Looking at socializing agents, respondents claimed that parents asked them to eat healthy food more often than the government publicity, teachers or friends. Parents were also perceived as being the most effective source in encouraging them to eat healthy food. Respondents considered news and fear appeals for communicating healthy eating the most effective, while popularity and achievement appeals were considered less effective. Respondents with higher collectivism scores showed a higher liking and perceived effectiveness of all five advertising appeals.
Main Research Area:
Alimentation, cultures enfantines et éducation, 2010