Nur Wulan , Arum Budiastuti, Deny Arnos Kwary, Rebecca Fanany, Azizan Baharuddin
1 Department of Business Communication, Aarhus BSS, Aarhus University2 Centre for Corporate Communication, Aarhus School of Business, Aarhus BSS, Aarhus University3 Knowledge Communication, Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Business Communication, Aarhus BSS, Aarhus University
(Re)Defining Socio-Cultural Norms through CSR Activities for an Urban Society
Co-creating value is a current key term for CSR, used by both scholars and corporations alike to describe CSR activities. Yet, models and metaphors that shape socio-cultural norms for understanding CSR make co-creating of value difficult to operationalize as a core business process. This paper examines and argues for the (re)definition of socio-cultural norms in three ways—1) for understanding corporation-stakeholder interactions, 2) for project conception, and 3) for CSR activities. These ongoing definitions and (re)definitions question current assumptions about the nature of corporation-stakeholder interactions, project conception practices, and CSR activities. Based on shifts in understanding the nature of CSR, the paper then proposes a blueprint for operationalizing co-created value in the core business processes of corporations, supported by two conceptual tools for project conception—the Problem-Solution-Outcome stakeholder analysis, and alignment between organizational strategy, community problem solving and the initial project idea.
Urban Mobility Textual and Spatial Urban Dynamics in Health, Culture, and Society Official Conference Proceedings: Its Impacts on Socio-cultural and Health Issues, 2013, p. 148-158
CSR; Project conception; value co-creation; Sustainability; culture