In the early 1970s historians were beginning to complain about "The Darwin Industry" being too crowded. Enough was enough, many felt, firmly believing that historians could not possibly go on saying something interesting about Darwin. Since then, historians of science working on Darwin and evolution have multiplied bringing out new aspects, perspectives and adding to our general understanding of things that was not even anticipated 40 years ago. Recently, historians have re-introduced the death of the Darwin Industry, but with the 2009 anniversary this again has been a premature announcement. The Darwin Industry is alive and well and includes more historians than ever. But historians are small fry by comparison to what constitute the bulk of the "real" Darwin Industry that since the 1870s until present day has grown into a multimillion franchise including a wealth of products from postcards, mugs, t-shirts, lollipops and bubble heads to books, teaching materials, international blockbuster films and myriads of websites. It is about time that we as historians take a critical look at the real Darwin Industry by looking beyond our own scholarly niche to get a new perspective on what is actually happening today and on our own contribution to the public understanding of Darwin and evolution.
Slagmark, 2009, Issue 54, p. 19-32
Charles Darwin; Darwinindustrien; The Darwin Industry