1 Department of Management, Aarhus BSS, Aarhus University2 Department of Management - Department of Business Administration, Department of Management, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University
While the competitive dimension plays an important role in strategy, the aspect of competitors seems to be rather neglected in corporate foresight. In this paper we want to shed some more light on this underexplored field of corporate foresight. The literature review discusses approaches in corporate foresight, in particular scenario planning and business wargaming, which address competitive dynamics. Further, literature on competitive strategy is discussed to assess approaches towards the identification of new rivals. One can conclude that there is an absence of structured approaches or frameworks towards the competitive dimension in corporate foresight. In the paper an illustrative case study is discussed, with a first attempt to provide a framework for structuring the competitive dimension in corporate foresight.
Corporate Foresight; Competitive Strategy; Strategy; Business Wargaming; Competitors