Trust is difficult to locate, measure and define. Yet, in terms of knowledge communication, Nonaka et al include trust as an experiential knowledge asset (2000). In 2000, Nonaka et al limited experiential knowledge assets to face-to-face interactions. However, since then, technologies for supporting multimodal features of the Internet have developed to the point where it could be argued that virtual and face-to-face interactions can no longer be distinguished in terms of shared experience (Woolgar 2002). Thus, trust and other experiential knowledge assets can be understood to be present in Internet based communication. To examine online trust from a knowledge communication perspective, this paper looks at the I35W bridge reconstruction project in Minneapolis through web-based communication by the Minnesota Department of Transportation (MnDOT) about the project. The MnDOT bridge reconstruction website will be examined using a combination of 1). Nonaka et al's notion of knowledge assets, 2). Weick's notion of sensemaking, and 3). Kress and Van Leeuwan's notions of multimodal discourse. These concepts are combined to examine the project website as a site for knowledge communication between MnDOT and the Twin Cities community about the bridge reconstruction project. Results lead to an understanding of the knowledge communication processes operationg via the project website as a form of share experience.
Projekt Ledelse; trust building; multimodality; sensemaking; Videnskommunication; Knowledge assets; Project Management; Knowledge Communication
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XVII European Symposium on Languages for Specific Purposes. Methods and Aims - (Re)conceptualising LSP Research, 2009