The paper reflects an interest in the relation between organizational communication and media. It tries to answer the question, how we can observe the relationship between organizational communication and media. It is a work-in-progress which tries to combine organizational studies inspired of Niklas Luhmann (Tække & Paulsen 2008, Tække 2008a) with analysis of how organizations communicate in and about media. Using systems theory and form theory, it puts forward a theoretical framework and a strategy for analysing organisational communication in and about media. The medium aspect is inspired by the medium theory (Meyrowitz 1985, Finnemann 2005), but framed through media sociography (Tække 2006). In traditional organizational studies the medium perspective is missing or only indirectly observed. In medium theory, on the other hand, the same can be said about organizational studies. Media sociography is a possible framework to draw the two disciplines together in, because it is a theory about the relation between the social and the media it is based on. First the paper sum up the Luhmann inspired theory about organizations, fleshing out how organizations are thought to communicate in and about media and how this can be observed. The rest of the paper is used to exemplify, with the Internet, how organization studies and organizations themselves can: observe media in a conceptualized reflective manner.
medier; medium theory; Kommunikation; organisation; systemteori; internettet; communication media; communication; organization; systems theory; Internet
Main Research Area:
Rethinking Community, Rethinking Space. The 9th annual Internet Research conference, 2008