With the increased focus in management science on how to collect data close to the real-world of managers, then agent-based simulations have interesting prospects that are usable for the design of business applications aimed at the collection of data. As a new generation of data collection methodologies this chapter discusses and presents a behavioral simulation founded in the agent-based simulation life cycle and supported by Web technology. With agent-based modeling the complexity of the method is increased without limiting the research due to the technological support, because this makes it possible to exploit the advantages of a questionnaire, an experimental design, a role-play and a scenario as such gaining the synergy effect of these methodologies. At the end of the chapter an example of a simulation is presented for researchers and practitioners to study.
Business Applications and Computational Intelligence, 2006, p. 38-53