1 Knowledge Communication, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Business Communication, Aarhus BSS, Aarhus University3 Department of Language and Business Communication, Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Business Communication, Aarhus BSS, Aarhus University
In this article I begin by presenting what may count as examples of intuitively accepted notions of knowledge asymmetries from a wide variety of research disciplines. I go on to state that knowledge asymmetries are prototypically seen as unwanted aspects of human interaction. Responding to that stance, I propose to look at knowledge asymmetry from the viewpoint of another and less confrontationally oriented ideology in the hope that another perspective may lead to other insights and hopefully new avenues of research. In this article I therefore aim at opening a discussion of how knowledge asymmetry may be understood conceptually and how this understanding may be evaluated and applied within a wider framework of Knowledge Communication research. In order to do so I (re-)conceptualize knowledge asymmetry from the viewpoint of three perspectives: asymmetry, knowledge and communication. In their synthesis, i.e. as communicatively salient knowledge asymmetry, the three perspectives are then discussed and elaborated upon and theoretical implications are drawn.
Fachsprache, 2011, Vol XXXIV, Issue 3-4/2011, p. 137-151