Harmsen, Hanne3; Bove, Karsten4; Grunert, Klaus G.6
1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Aarhus School of Business, Aarhus BSS, Aarhus University4 unknown5 Department of Management, Aarhus BSS, Aarhus University6 Department of Management, Aarhus BSS, Aarhus University
This paper examines the role of product development in relation to other key competencies like, eg, production management, sale scompetencies and company image. Based on a representative study of Danish production companies we examine how product development influences overall company success, and how product development competence is influenced by and influences other competencies. The complex interrelationships between product development competence and other competencies are presented a discussed in the paper. Product development is shown to have both positive and negative effects on other competencies and success.
HHÅ forskning; MAPP
Main Research Area:
4th International Product Development Management Conference, Stockholm, 1997