1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
This paper presents a new theory on artifact development. The theory is built on the constructivist paradigm, and the research strategy applied is the constructivist approach to grounded theory. A conceptual framework was employed for the analysis of a number of food producers and retailers. The main result of the study shows that the concepts used (identity, image, organizational field etc.) to analyze the companies construct of the concepts, are linked in recursive patterns. This means that a company's artifact development takes place in recursive patterns consisting of concepts, meanings, actions, concepts, meanings, etc. First, to position the new theory, the paper gives a short presentation of traditional approaches to product development followed by a brief presentation of the paradigm used for the development of the new theory. Then follows a section dealing with the conceptual framework. Which again is followed by a discussion of the main results. The paper ends with a discussion of implications for management.
Ikke Angivet, 2008
Konstruktivisme; MAPP; Constructivism; Grounded theory
Main Research Area:
15th International Product Development Management Conference, 2008
The European Institute for Advanced Studies in Management