The interplay between R&D skills and competencies and market skills and competencies is in the more recent product development literature seen as a major determinant of success for innovation. The study reported in this paper was done in order to more light on these two contructs in a traditionally low-tech industry, where product development is nevertheless considered to be strategically important, ie, the food processing industry. The results of a series of case studies indicate that oth constructs than R&D and market orientation may be more appropriate for understanding innovation and explaining innovation success in the case material. A new set of constructs focusing on what causes specific innovation activities to occur is prop and a revised framework is developed.
HHÅ forskning; MAPP
Main Research Area:
4th International Product Development Management Conference, 1997