1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
The interplay between R&D skills and competencies and market skills and competencies is in the more recent product development literature seen as a major determinant of success for innovation. The study reported in this paper was done in order to more light on these two contructs in a traditionally low-tech industry, where product development is nevertheless considered to be strategically important, ie, the food processing industry. The results of a series of case studies indicate that oth constructs than R&D and market orientation may be more appropriate for understanding innovation and explaining innovation success in the case material. A new set of constructs focusing on what causes specific innovation activities to occur is prop and a revised framework is developed.
HHÅ forskning; MAPP
Main Research Area:
4th International Product Development Management Conference, 1997