1 Centre for Corporate Communication, Aarhus School of Business, Aarhus BSS, Aarhus University2 Center for Digital Urban Living, Faculty of Humanities, Aarhus University, Aarhus University3 Department of Management - Nobelparken, Aarhus BSS, Aarhus University4 Department of Language and Business Communication, Aarhus School of Business, Aarhus BSS, Aarhus University5 Department of Management - Nobelparken, Aarhus BSS, Aarhus University
A cultural critique of the judgement of consumptionEn kulturel kritik af bedømmelsen af forbrug
My project is driven by an interest in exploring social mobility in a consumer culture theory context. That is to what extent one can talk about the market being a lever or a barrier for social mobility? Thus the focus of my empirical study is to find insights into what role the market and its related consumption culture, plays in consumers' social mobility and habitus (Cf. Bourdieu 1984). My specific contribution in this connection will be through an ethnographic study of young students in the Technical School, to see how their life-world, interaction and identity work takes place through the interpretation and negotiation of meanings of the various manifestations of consumption ideologies. Of particular interest will be to seeing to what extent education in it self is perceived as a consumption choice, and looking into structure-agency tension that may arise in this context.