1 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University3 Management of Innovation and Change, Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
Ever since the introduction of the first major Danish environmental protection law in 1974, environmental regulation has been instrumental in pushing industry towards adopting environmentally less harmful behaviour. However, since the early 1990s, pressure from a growing number of other stakeholders, such as for example customers, NGO's, neighbours, etc., has increasingly driven industry towards incorporating environmental considerations in their decisions and activities to an extent which justifies placing Danish companies at the cutting edge of industrial greening. An essential element in this process is strategic stakeholder relationships like communication and co-operation. The paper addresses this topic based on a proposed approach for identifying and evaluating the influence from various groups of stakeholders as well as the findings from recent surveys of environmental management initiatives in Danish industrial companies.