The article discusses the possibilities for using aesthetics as a concept for potentialities that are actualised with respect to education and learning with media and IT. In order to realise this, a new understanding of the concept of aesthetics as a reflexive framing of performative choice is proposed. Thus, it is not enough to discuss aesthetics as form theory or philosophy, since technology clarifies how aesthetics develops in a new mode. The article proposes a revitalisation of Alexander Baumgarten's view of aesthetics as a theoretical concept linked to art. This is supported by an evolutionary model based on Niklas Luhmann's systems theory: when the concept of art changes, the concept of aesthetics also changes. This complex forms the basis for a discussion of how learning potential with media and IT can be actualised aesthetically.