This article presents the results of a study of two SMS services aimed at providing young people with information on cannabis and helping them to reduce their consumption of the drug. The attitude of the 12 participants in the study towards the SMS services is generally positive, but they prefer factual information to advice and counselling. The messages prompt reflection and awareness among the recipients, and their repetitive, serial nature plays a significant part in the process of change. This is especially true of the young people whose use of cannabis is recreational. For them, the SMS services offer a less demanding, potentially less confrontational alternative to traditional forms of counselling and treatment.
Journal of Computer-mediated Communication, 2010, Vol 15, Issue 4, p. 646-665