1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Innovation Management, Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
This paper reports experience using a web-based simulation of the new product development (NPD) process for teaching. A detailed description of the simulation is given including how it was used in combination with traditional lecturing in the teaching of an MBA course on innovation management. The course evaluations show that students are quite satisfied with the workshop as a whole and only slightly above the neither agree nor disagree point regarding the simulation's ability to obtain the formulated learning objectives.
Produktudvikling; Undervisning; NPD; New product development; Teaching
Main Research Area:
15th International Product Development Management Conference, 2008