Although it has been widely recognized that the growth of women-owned businesses is central to wealth creation, innovation and economic development; limited attention has been devoted to understanding small business growth from a female perspective.This research seeks to develop an understanding of the principles of growth among women-owned firms. Using an in-depth case study methodology, data was collected from women-owned firms in Denmark and Ireland, as these countries are similar in contextual terms, e.g. population and business composition, dominated by micro, small and medium-sized enterprises. Extending on principles put forward in effectuation theory, we propose that women grow their firms according to five principles which enable women’s enterprises to survive in the face of crises such as the current financial world crisis.
Growth; Female Entrepreneurs
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Diana International Conference on Women's Entrepreneurship, 2010