Nudging is increasingly acknowledged as a way to encourage change in behavior. Research shows that through the use of persuasive techniques individuals can be steered towards more effective decision-making. Using explicit nudging strategies in entrepreneurship education may create awareness about choice patterns and change the way individuals think about their entrepreneurial potential. Nudging techniques may be able to unlock doors and bring students beyond the unseen boundaries of the self towards the kind of learning (growth) that develops self-efficacy and an entrepreneurial mindset. Thus, nudging techniques may promote, strengthen and develop learning beyond the limitations of what we already do.
Enterprise; Entrepreneurship; Pedagogy; Nudging
Main Research Area:
European Entrepreneurship Education Conference, 2014