In the last three decades academic research on new product development has tried to identify the drivers of new product development performance. This body of research is characterised by a vast amount of different definitions of both the drivers of new product performance and the performance concept. Hence it may be difficult to compare results from different studies and to come up with more general conclusions about the most influential drivers of new product performance. This article is an attempt to summarize, categorize and analyze the results from the most often cited studies on the drivers of new product development performance. Firstly this article will provide a discussion and a categorization of drivers and a discussion and categorization of the different measures of new product performance. In that part of the article we will also discuss the pros and cons of the different performance measures. Secondly we will analyze the relationship between the driver categories and the performance categories across the studies in the literature. The purpose of this analysis is to investigate to what degree the identified drivers are universal or dependent upon the operationalization of the performance concept.
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The 7th World Congress for Total Quality Management, Verona, Italy, 2002