Creating active citizenship via the web-portal DinBy.dk
of views or plain information dissemination. Form the media institution’s point of view the goal was to create a platform for hyper local journalism as a source for journalistic coverage in commercial media. The group investigating civic communication within the Digital Urban Living project followed the upstart of Dinby.dk in 2008 and has returned to the experiment in 2010. Our main interest is to explore the condition in which it is possible to create hyper local citizens produced digital content. And, furthermore, to understand which incitements are needed to make local actors or groups act as digital providers of their own activities. In the paper we present our findings and reflect them in relation to the design of the web-portal and the profile of the users. Finally we discuss the further perspectives of this form of user/citizens involvement in public communication.