1 Department of Management, Aarhus BSS, Aarhus University2 Department of Management, Aarhus BSS, Aarhus University
This study focuses on the types of spatially afforded resources that entrepreneurs extract from their spatial context; how they combine these resources to create opportunities, and how they connect these opportunities to different markets. Through an in-depth analysis of 28 entrepreneurial ventures across three different rural regions, a typology is developed that extends our current understanding of rural entrepreneurship as a homogenous group. The typology focuses on the characteristics of rural entrepreneurship according to spatial resource embeddedness and bridging activities to other spatial contexts and results in four entrepreneurial types called Attractors, Valorisers, Artisans, and Entrepreneurs in the rural. The typology highlights the diversity of rural entrepreneurs and surfaces the distinguishing characteristics of rural ventures. This brings about the opportunity to identify manifestations of the empirical phenomenon in its context. The study shows that spatial context is of considerable significance to the resource affordances that enable entrepreneurial opportunity creation. The paper contributes to a micro-level understanding of place-specific entrepreneurial resource practices and the non-local circulation of value that can enrich a local resource base, which adds to our knowledge as to why entrepreneurship does not flourish evenly and similarly across regions.