1 Business and Environment, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University3 Marketing and Sustainability, Aarhus School of Business, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
The paper is based on a study financed by the Danish National Consumer Agency (Forbrugerstyrelsen)and was carried out during 2002-2003. In broad lines, the objective of the research was to explore young people's consumer competences in a new life stage situation, i.e., when they establish their own households. Consumer socialization theories constitute the theoretical background, and consumer competences were studied using previous notions of "desirable consumer socialization" as guidelines. Furthermore, the young consumers' own representations of consumer competences were explored.
Colloque International Organisé Par Le Centre Européen Des Produits De L'enfant, 2004
Consumer socialization; Young consumers; Consumer competences; Consumer strategies; Durables
Main Research Area:
Pluridisciplinary perspecitives on child and teen consumption, 2004
Le Centre Européen des Produits de L'Enfant, Angoulême, Université de Poitiers