1 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Business Administration - Management, Department of Management, Aarhus BSS, Aarhus University
Succesful entry in the Polish market by Nordisk Wavin A/S. An analysis of the entry process, its main steps and the managerial handling of the problems in each step.The firm,the market evaluation and potential,risk,information and the political imperative,handling the Polish market and the experience from Poland is the main elements.
Business Entry in Eastern Europe, 1999, p. 255-268
Nordisk Wavin; Entry strategy; Risk and information