1 Centre for International Business Law (CIBL), Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Business Law, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Law, Aarhus BSS, Aarhus University4 Department of Law, Aarhus BSS, Aarhus University
Textual Information Overload or Alternative Regulation and Communication?
The aim of this article is to discuss information requirements and consumer protection in mobile commerce. On the basis of a brief introduction to the characteristics of mobile commerce and the regulatory framework that governs mobile commerce in the European Union today, the article presents and discusses information requirements of particular interest to m-commerce and how the technological development facilitates but also challenges the traditional way in which legal information is given. In order to prevent over-regulation and hindrances to the technological development, it has been suggested that the solution may be relaxed enforcement of the regulatory framework and/or self-regulation, e.g. by codes of conduct. However, the article argues that other possible solutions should be considered, e.g. the use of specific symbols and sounds that - like road traffic rules - could help the consumer to navigate safely between the legal rocks in the future wireless ocean of mobile commerce.
International Journal of Intercultural Information Management, 2007, Vol 1, Issue 1, p. 58-73
contracts, consumer protection, EU law, information requirements, mobile commerce