1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of International Marketing, University of Vienna
Conceptual Issues and Application Guidelines
The use of single-item measures in management research has been subject to heavy debate in recent literature. This paper provides researchers with concrete guidelines on how to assess the extent to which a single-item measure can be legitimately used to operationalize the focal construct. We first present a conceptual perspective on single-item measures and follow this by an integrative framework within which the potential acceptability of single-item measures can be comprehensively evaluated on multiple relevant criteria.
Betriebswirtschaft, 2009, Vol 69, Issue 2, p. 195-210