1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
Although definitions and discussion of disciplinary borderlines are tedious and often not that useful, it has to be mentioned that in this paper, a distinction is made between consumer psychology and economic psychology, with the former regarded as a subfield of the latter. Traditionally, economic psychology has indeed to a large extent been identified with consumer behavior research (for an account of the historical development of economic psychology, see Wärneryd, 1988). But what most writers seem to agree about today is to regard not only consumer behavior proper, but also the way individuals and households perceive and react to economic phenomena such as taxation and other economic ploicies, inflation, and economic growth or decline as central topics of economic psychology.These phenomena, however, seem rather to affect the individual in the role of citizin, i.e., at least as much in the role of worker/producer as in the role of consumer. Thus, although such phenomena are undoubtedly relevant topics of economic psychology, it seems appropriate to restict the term consumer psychology, as a subfield of economic psychology, to studies of the determinants and impacts of (a) saving/spending patterns and credit use, and (b) the purchase, use , and disposal of goods and services, supplied in markets or under market-like conditions. This is the delineation used in the rest of the paper.
Applied Psychology, 1990, Vol 39, Issue 1, p. 105-126