1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University
In the paper the methodological challenges of conducting a sensemaking case study will be discussed. Different methods will be evaluated based on theoretical aspects and via a presentation of the preliminary data collected in the research project. The research project is based on some of the developments in the field of organisation, strategy and IT system research, that draws on the work of social interactionist, social constructivistic, sensemaking and ethnomethodological research (Burell & Morgan. 1979; Schutz, 1953, 1964; Berger & Luckmann, 1966; Weick, 1995). The scope is to follow these developments which have lead to a new line of research, that has made it possible to study the strategic choice and implementation of new IT systems in a new perspective (Barely, 1986, 1990; Orlikowski, 1988, 2000). The new perspective opens up for the possibility of leaving the positivistic research of interaction between IT and humans as deterministic and one-dimensionally causal and conducting research that focus on emergent social processes (Orlikowski & Baroudi, 1991; Orlikowski, 1988, 2000; Barley 1986, 1990). The research methods have to become longitudinal in contrast to the former cross sectional, single snapshot surveys (Orlikowski & Baroudi, 1991; Scott, 1990). The methodology and methods discussed in the paper will therefore be related to their capacity to contextualise the research, to study organisational processes, to account for multi-levels of analysis, language constructs, and their ability to link beliefs and actions (Mir & Watson, 2000; Wiley, 1988; Sproull, 1981).
MAPP; Sensemaking; HHÅ forskning; Metodiske udfordringer; Strategi; Informationsteknologi; Dansk fødevareindustri; Methodological challenges; Strategy; Information technology; Danish food processing industry