Madsen, Charlotte Øland3; Andersen, Lone Merete Schreiber3
Julia Stacey, Lone Schreiber
1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 unknown
Many Danish food producing companies are currently investing in new IT systems, which, among other things, create opportunities for integrated trade with customers and suppliers via the Internet. But how can the company avoid that new systems become far more expensive than budgetted and take more time to implement than planned?
Annual Report 2002, 2002
Informationsteknologi; MAPP; IT implementering; Historiefortælling; Information technology; IT implementation; Storytelling