Henneberg, Stephan C. M.2; Ziang, Zhizhong2; Naudé, Peter2; Ormrod, Robert P.4
1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 unknown3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
The Industrial Marketing and Purchasing (IMP) Group is a network of academic researchers working in the area of business-to-business marketing. The group meets every year to discuss and exchange ideas, with a conference having been held every year since 1984 (there was no meeting in 1987). In this paper, based upon the papers presented at the 22 conferences held to date, we undertake a Social Network Analysis in order to examine the degree of co-publishing that has taken place between this group of researchers. We identify the different components in this database, and examine the large main components in some detail. The egonets of three of the original 'founding fathers' are examined in detail, and we draw comparisons as to how their publishing strategies vary. Finally, the paper draws some more general conclusions as to the insights that SNA can bring to those working within business-to-business marketing.
Social network analysis; Business network; IMP Group
Main Research Area:
2007 Industrial Marketing and Purchasing Conference, 2007