1 Department of Management, Aarhus BSS, Aarhus University2 Iskra Sistemi3 University of Maribor, Faculty of Organizational Sciences4 Department of Management, Aarhus BSS, Aarhus University
The paper presents a proposed research framework for identification of business model elements impacting Cloud Computing Adoption. We provide a definition of main Cloud Computing characteristics, discuss previous findings on factors impacting Cloud Computing Adoption, and investigate technology adoption theories, such as Diffusion of Innovations, Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology. Further on, at research model for identification of Cloud Computing Adoption factors from a business model perspective is presented. The following business model building blocks are investigated: Product Innovation, Infrastructure management, Customer relationship, Financial Aspects.