1 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University2 unknown
Services are a growing part of projects in the context of the international trend toward solution buying and selling on B2B markets. Services are also often a key source of competitive advantage in project business. Therefore the aim of this paper is to critically scrutinise the intuitive hypothesis that the marketing of project-related services lies somewhere at the crossroads between services marketing and project marketing.
Proceedings of the 7th International Research Seminar in Service Management, 2002, p. 96-115