Although the field of project management recognizes the need for project managers to communicate, (Mantell et al 2000, Maylor 2005, Smith & Umbrie 2005) the conceptual space for understanding the social action (Miller 1985) inherent in project management documentation practices lies in the domain of rhetoric. This paper looks at the I35 W bridge reconstruction project in Minneapolis through web-based communication by the Minnesota Department of Transportation (MnDOT) about the project. The MnDOT bridge reconstruction website will be examined using a combination of 1). Weick's notion of sensemaking and 2). Kress and VanLeeuwan's notions of multimodal discourse. These concepts are combined to examine the project website as a site for knowledge communication processes between MnDOT and the Twin Cities community about the bridge reconstruction project. Results lead to an understanding of the rhetorical processes operating via the project website as an element in the socio-technical design of the bridge.
Projekt Ledelse; webside; Project Management; website
Main Research Area:
Second International Conference Rhetoric in Society, 2009