1 Knowledge Communication, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Business Communication - Center for Virksomhedskommunikation, Department of Business Communication, Aarhus BSS, Aarhus University3 Department of Business Communication, Aarhus BSS, Aarhus University4 Department of Business Communication, Aarhus BSS, Aarhus University
Building a political model of the stakeholder for project conception in global business contexts
Abstract – This paper considers the cultural resources for corporate action tied into stakeholder models, criticizes current stakeholder models, and develops a perspective based in ethics and the political model of the stakeholder. The purpose of this analysis is to lay out models which recognize the cultural challenges related to the blurring of the boundaries of the corporation and the needs of different cultural contexts.
Stakeholder theory; Culture; CSR Communication
Main Research Area:
IEEE International Professional Communication Conference, 2013