1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
A study concerning food retailers' buying behaviour is presented. A conjoint analysis has been conducted in 17 West European countries. The study encompasses the retail buyers' buying behaving towards pork, fish and cheese products. The paper presents the background for the study, the outline of the study and segmentations of the retailers.