1 Department of Marketing and Statistics, Aarhus School of Business, Aarhus BSS, Aarhus University2 MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus BSS, Aarhus University3 unknown
Research objective: The purpose of this LOK research project is to generate new understanding of what organisational sensemaking, its interpretation and structuring processes in organisations mean in a way that can be used not only retrospectively but actively in strategic planning. In the study of these processes my focus will be on how sensemaking processes are transformed into strategy and policies to be applied in daily routines. This way, I believe, we can learn more about how organisations develop and use this knowledge to gain further competitiveness. I will look at these processes on various organisational levels in order to study organisational sensemaking from a top-down as well as a bottom-up perspective.