1 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University2 Management of Innovation and Change, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
Achieving a less unsustainable development or improving the overall quality of life requires the support of the business community at large. In response to this recognition, industry has undertaken various initiatives, such as new integrated environmental management systems, social and environmental reporting, increased dialogues with various stakeholders, etc. It has often been argued that to really speed up the process of corporate greening, it is pivotal that investments into environmental management improvements are paying off. The predominantly normative literature, however, does not leave much specific evidence to support the underlying assertion that it does pay off to be green. Apart from some isolated, predominantly superficial and anecdotal examples, little evidence exists which allows for assessment of whether further investments into improved environmental management performance can be justified from a business point of view or not. To address this important question in more detail, a study was initiated in early 1999 with the objective of collecting, analysing and assessing evidence (based on in-depth interviews, archival data, and recent surveys of relevance to the objective). Particular focus was given to finding as much quantifiable evidence as possible (such as measurable savings) as well as other important, however less quantifiable, evidence (such as improved corporate image). Based on a well-defined case sampling procedure that allowed for maximum variation, 40 Danish firms were selected for the study. Furthermore, new statistical analyses of data from 4 other recent and related empirical studies have (after permission) been analysed and included in this study, which all in all makes the total number of analysed firms close to 900 enterprises.
Proceedings of the 3rd Conference of the International Society for Quality of Life Studies, 2000
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The 3rd Conference of the International Society for Quality of Life Studies, Girona, Spain, 2000