1 Centre for Organizational Renewal and Evolution (CORE), Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University3 University of Rhode Island4 Department of Management, Aarhus BSS, Aarhus University5 Department of Management, Aarhus BSS, Aarhus University
In this concluding chapter, we gather together the lessons emerging fromthe patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities - communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are deployed depends on resources, corporate imaginations, market development and cultural and personal preferences. The chapter authors, based on their close first-hand contextual observations as well as conceptual insights, find a variety of patterns of personalization, permission and specification of m-commerce service formats and content.
M-commerce: Global Experiences and Perspectives, 2006, p. 259-269
Global; E-handel; Mobilt Internet; M-commerce; Mobile Internet; E-commerce