In this concluding chapter, we gather together the lessons emerging fromthe patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities - communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are deployed depends on resources, corporate imaginations, market development and cultural and personal preferences. The chapter authors, based on their close first-hand contextual observations as well as conceptual insights, find a variety of patterns of personalization, permission and specification of m-commerce service formats and content.
M-commerce: Global Experiences and Perspectives, 2006, p. 259-269
Global; E-handel; Mobilt Internet; M-commerce; Mobile Internet; E-commerce