- Social sustainability or business optimization in a Korean corporation
Harmony and social sustainability has been described as almost inborn aspects of Korean corporations dating far back in history. After the East Asian economic crisis in 1997, however, most Korean organizations faced new demands for productivity and competitiveness. Sustaining the fragile balance between social harmony and individual competitions has, in some Korean corporations, led to social negotiation and struggles to define the aim and character of the collective effort. By describing the subsequent social dynamics of a Korean Bank corporation the purpose of this paper is to show how the perception of group harmony as a stabile entity in East Asian organizations is too static for analyzing the social organization. Rather, the dynamics of the continuous production and reproduction has to be taken into account understanding social interaction and social sustainability of Korean organizations.