1 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University2 Centre for Organizational Renewal and Evolution (CORE), Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
A SME Business Model Perspective
SMEs venturing into business ventures utilizing mobile devices via wireless communication for commercial purposes, or Mobile commerce (M-commerce), need to be adept at both exploiting cutting edge technology and managing intense collaboration between a host of network participants. Successful entry into this emerging market may well depend on development of new business models that emphasize the socio-technical intricacies of these networks. The objective of this paper is to examine the development of these networks as a central part of new M-commerce business models in SME's and report on initial findings from the preliminary phase of the project that is aimed at exploring, describing, and facilitating the development of new business models for M-commerce in SME's in Denmark. Data have been collected through in-depth interviews. The paper contributes to theory relative to M-commerce business models, and in particular, models characterized by intense collaborative network relationships.
Proceedings of the Global Mobility Roundtable, 2008
M-commerce, SME, business models, collaborative networks