1 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University2 unknown
An activity-unbundling approach
It is claimed that the remarkable growth in numbers of connected firms to the Internet marks a radical shift in current organisation of international business channels. For export intermediaries these new possibilities pose a threat to their current market position. However, virtual market presence may not necessarily outperform intermediaries, as physical distribution channels still hold several positional advantages compared to virtually organised ones and the Internet provides organisational and managerial challenges as well. Although reduced market friction may beget some activities to disappear, not all activities performed by intermediaries are affected the same way.
International Marketing Review, 2005, Vol 25, Issue 2, p. 1-19