The Balanced ScoreCard (BSC) has achieved great attention in Denmark by now but no large surveys exist concerning motives for implementing BSC in Denmark. A questionnaire survey of 53 respondents from Danish medium-sized and larger manufacturing companies showed that areas such as "working with strategy", "communication", "early warning", "character of measures", "focus" and "chain of cause-and-effect logic" are the most important aspects when a company considers the implementation of BSC. The main objective of a BSC is that the company can translate vision and strategy into operational terms - from management level and down to day-to-day level. Finally, they can focus on long-term potentials in the company and create better profitability in the long run. The level of knowledge ap-pears to be high, about 80%, whereas only 20% give high priority to BSC. Besides, we have tested significance relations between the level of priority, usage, suitabil-ity of current system and the need for BSC.