1 Accounting Research Centre - ARC, Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Business Studies, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Economics and Business Economics, Aarhus BSS, Aarhus University4 unknown5 Department of Economics and Business Economics, Aarhus BSS, Aarhus University
The Balanced ScoreCard (BSC) has achieved great attention in Denmark by now but no large surveys exist concerning motives for implementing BSC in Denmark. A questionnaire survey of 53 respondents from Danish medium-sized and larger manufacturing companies showed that areas such as "working with strategy", "communication", "early warning", "character of measures", "focus" and "chain of cause-and-effect logic" are the most important aspects when a company considers the implementation of BSC. The main objective of a BSC is that the company can translate vision and strategy into operational terms - from management level and down to day-to-day level. Finally, they can focus on long-term potentials in the company and create better profitability in the long run. The level of knowledge ap-pears to be high, about 80%, whereas only 20% give high priority to BSC. Besides, we have tested significance relations between the level of priority, usage, suitabil-ity of current system and the need for BSC.