1 Centre for Organizational Renewal and Evolution (CORE), Aarhus School of Business, Aarhus BSS, Aarhus University2 Department of Management, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Management, Aarhus BSS, Aarhus University4 Department of Management, Aarhus BSS, Aarhus University
With a CLIP-device in hand, communication is not dependent on location and time, you can navigate in different locations when you are on the move from one place to another, you get proactive informed by getting information from m-portals and reactive from SMS notifications and you have always an e-wallet with you. The competitive field is not on voice plans but more on SMS and MMS messaging and data, meaning GPRS-connections and related content. The Danish m-commerce market has been trough some difficult times and is now ready to develop further. Perspectives of the avenue for future research evolved when studying Danish m-commerce include the phenomena of micro coordination, the meaning of distance and the tradeoff between richness and reach.
M-commerce: Global Experiences and Perspectives, 2006, p. 46-71
Global; M-commerce; Mobilt Internet; E-handel; Mobile Internet