1 Department of Language and Business Communication, Aarhus School of Business, Aarhus BSS, Aarhus University2 Centre for Corporate Communication, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Business Communication, Aarhus BSS, Aarhus University4 Department of Business Communication, Aarhus BSS, Aarhus University
A Study of both Top Management's View and Employee Perceptions of the Values
This paper presents the findings of a holistic study of the communication processes during a corporate value implementation within the Danish windmill company NEG Micon. This implies firstly a study of the different processes of management's formulation, construction and communication of the value statement and secondly, how the employees receive the values. The paper illuminates the potential problems that may occur during such a process and offer recommendations for future value implementation efforts in organisations.
Proceedings of the Conference on Corporate Communication 2008, 2008, p. 39-52
Main Research Area:
Conference on Corporate Communication 2008
Corporate Commmunication International at Baruch College/CUNY