1 Center for Digital Urban Living, Faculty of Humanities, Aarhus University, Aarhus University2 Department of Language and Business Communication, Aarhus School of Business, Aarhus BSS, Aarhus University3 Department of Business Communication - Center for Virksomhedskommunikation, Department of Business Communication, Aarhus BSS, Aarhus University4 Department of Business Communication, Aarhus BSS, Aarhus University5 Department of Business Communication, Aarhus BSS, Aarhus University
”Post-postmodern” sense makingPost-postmoderne betydningsdannelse
This study investigate through ethnographic studies the shared cultural meanings expressed about human beauty. How is sense making about the notion of beauty constructed, verballized and negotiated in a group of young females between 24 and 26 years old. Furthermore the study discuss and elaborate on the concept of a postpostmodern condition, with the Brand Dove as an example of a Brand acting as a Citizen-Artist (Holt 2002).