Sørensen, Lene3; Vidal, Rene Victor Valqui2; E., Engstrom4
1 Department of Photonics Engineering, Technical University of Denmark2 Department of Informatics and Mathematical Modeling, Technical University of Denmark3 Risø National Laboratory for Sustainable Energy, Technical University of Denmark4 unknown
High demands are placed on traditional small companies to make technological adaptations and push forward global digital markets. For small companies, this is not a simple task: they lack knowledge about the technology options and on strategic management of information technology (IT). This paper discusses the practical experiences of applying soft OR methodologies to a small company facing this complex situation. Applications of SWOT analysis and the strategic choice approach were made in the company for evaluation of such methodological support to a small company's learning process. It is concluded that soft OR can be an important factor for developing IT strategic management in small companies.
European Journal of Operational Research, 2004, Vol 152, Issue 3, p. 555-570
Technology adoption; soft OR; strategic planning; strategic choice; sme